{"id":15819,"date":"2019-07-23T10:25:25","date_gmt":"2019-07-23T14:25:25","guid":{"rendered":"https:\/\/www.dia.com\/blog\/?p=15819"},"modified":"2022-06-22T11:43:49","modified_gmt":"2022-06-22T15:43:49","slug":"welcome-to-the-dia-army","status":"publish","type":"post","link":"https:\/\/www.dia.com\/blog\/know\/welcome-to-the-dia-army\/","title":{"rendered":"Welcome to the Dia Army"},"content":{"rendered":"\n

Though this time of year is often the hottest, not everyone feels comfortable showing off their arms to stay cool. That\u2019s why, back in 2017, we launched #DiaARMy<\/a>\u2014a skin-baring revolution encouraging women everywhere to go sleeveless. Then, when 2018 rolled around, we took things to the next level by showing off our legs, backs, and tummies, too<\/a>. Through every posted photo and hashtag use, we started building something much bigger\u2014a community of women unafraid to shed layers and show skin as the temperatures rise. Together, we built the Dia Army.<\/p>\n\n\n\n

\"plus<\/figure>\n\n\n\n

As members of the Dia Army, we\u2019re letting go of our body fears once and for all.<\/p>\n\n\n\n

We\u2019re prioritizing our own comfort and style over what society tells us is acceptable.<\/p>\n\n\n\n

We\u2019re showing off every stretch mark, every roll, and every dimple if we want to\u2014because no one has the right to dictate what we should or shouldn\u2019t cover up.<\/p>\n\n\n\n

Whether you\u2019re already a member or just dipping your toes into the movement for the first time, follow along for the next two weeks as we share stories of women who exemplify what the Dia Army is all about.<\/p>\n\n\n\n

\"plus<\/figure>\n\n\n\n

Capture the moment you let your body fears go with #DiaArmy<\/a><\/strong>!<\/p>\n\n\n\n

\n