{"id":20135,"date":"2020-12-17T16:27:01","date_gmt":"2020-12-17T21:27:01","guid":{"rendered":"https:\/\/www.dia.com\/blog\/?p=20135"},"modified":"2022-06-22T10:01:46","modified_gmt":"2022-06-22T14:01:46","slug":"why-online-shopping-made-me-celebrate","status":"publish","type":"post","link":"https:\/\/www.dia.com\/blog\/know\/why-online-shopping-made-me-celebrate\/","title":{"rendered":"Why Plus-Size Shopping Made Me Want To Celebrate"},"content":{"rendered":"\n

“There\u2019s intersectionality in our lived experiences across so many dimensions, so seeing us reflected in mainstream retail, front and center, is momentous.\u201d<\/p><\/blockquote>\n\n\n\n

I did more shopping from my couch during Thanksgiving week than I did all year. One thing I noticed, besides my rising credit card balance, was an impressive amount of diversity by fashion and retail brands as I shopped online. <\/span><\/p>\n\n\n\n

I can remember too many shopping sessions in my lifetime where the models representing my favorite brands did not look remotely familiar. Where were my beautiful, cool, stylish friends whose diversity\u2014in size, ethnicity and more\u2014whose bodies and faces would make me want to tap \u201cadd to cart\u201d in a second?  <\/span><\/p>\n\n\n\n

This Cyber week was different. As I browsed the internet for holiday gifts there were bodies of all types\u2014on landing pages, in ads and on social media! This was a big step forward in inclusive representation in fashion, and I know I\u2019m not the only one who\u2019s here for it.<\/span><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

I remember the first time that I saw a plus model represented in an advertisement \u2014 a Lane Bryant intimates campaign that ran on public buses and subways in New York City \u2014 and on a fashion runway \u2014 Denise Bidot in the Chromat show in 2014. I\u2019ve been plus all my life and had never seen anyone that looks like me as a fashion icon with a mainstream brand. I was inspired. <\/span><\/p>\n\n\n\n

Not seeing ourselves represented where we spend the most time does great harm. We all\u2014myself included\u2014carry the cumulative self-image impact of it. Hopefully this is the beginning of our reaping the cumulative benefits. <\/span><\/p>\n\n\n\n

What I\u2019m loving the most this year is the diversity of all kinds on display. None of us have only one identity. There\u2019s intersectionality in our lived experiences across so many dimensions, so seeing us reflected in mainstream retail, front and center, is momentous.<\/span><\/p>\n\n\n\n

\"\"<\/a>
*Athleta 2020<\/strong><\/figcaption><\/figure>\n\n\n\n

So let\u2019s celebrate brands\u2014from Chantelle<\/a> to Athleta<\/a> and Patagonia<\/a>\u2014for the body diversity they are showing this season. These mainstream brands are representing real women and helping to shift the narrative around beauty and fashion. Intimates, fitness and outdoors have long been especially exclusive categories so these brands stuck out to me in particular (and stay tuned for some news here from Dia next year). <\/span><\/p>\n\n\n\n

So much progress has been made since we first launched Dia in 2015. We\u2019re proud of having been a part of this conversation back when it was only being had in the peripheries of the industry.<\/span><\/p>\n\n\n\n

As always, we celebrate progress in the same breath as we continue to push for more progress, because there is still so much further for us to go. As exciting as it is to see images like this on mainstream websites in 2020, I look forward to the year that this doesn\u2019t prompt commentary because it\u2019s just the way we expect women\u2019s bodies to be represented. <\/span><\/p>\n\n\n\n

\n
\"\"<\/a>

Women Need To Support Women<\/h3>\n
\n

By Founder Nadia Boujarwah<\/strong><\/p>\n

Dia Holiday Market Launches to Support Local Female Business Owners<\/p>\n<\/div>\n<\/figcaption><\/figure>\n\n\n\n

\"\"<\/a>

Self Care Starts in the Closet<\/h3>\n
\n

During these tough times it\u2019s about so much more than style. But style\u2019s the perfect place to start.<\/p>\n

By Founder Nadia Boujarwah<\/p>\n<\/div>\n<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

A game-changing amount of diversity is progress we can get behind.<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"class_list":["post-20135","post","type-post","status-publish","format-standard","hentry","category-know"],"acf":[],"yoast_head":"\nWhy Plus-Size Shopping Made Me Want To Celebrate - Dia & Co<\/title>\n<meta name=\"description\" content=\"Dia&Co Founder Nadia Boujarwah reflects on the inclusivity in plus size and extended sizes fashion in 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dia.com\/blog\/know\/why-online-shopping-made-me-celebrate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Plus-Size Shopping Made Me Want To Celebrate - Dia & Co\" \/>\n<meta property=\"og:description\" content=\"Dia&Co Founder Nadia Boujarwah reflects on the inclusivity in plus size and extended sizes fashion in 2020.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dia.com\/blog\/know\/why-online-shopping-made-me-celebrate\/\" \/>\n<meta property=\"og:site_name\" content=\"Dia & Co\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/diaandco\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-17T21:27:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-22T14:01:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3mnyo7e05c2kb.cloudfront.net\/blog-content\/uploads\/2020\/11\/TimeForYourself_Shot3_752400x1524.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1524\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nadia Boujarwah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@diaandco\" \/>\n<meta name=\"twitter:site\" content=\"@diaandco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nadia Boujarwah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dia.com\/blog\/know\/why-online-shopping-made-me-celebrate\/\",\"url\":\"https:\/\/www.dia.com\/blog\/know\/why-online-shopping-made-me-celebrate\/\",\"name\":\"Why Plus-Size Shopping Made Me Want To Celebrate - Dia & Co\",\"isPartOf\":{\"@id\":\"https:\/\/www.dia.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dia.com\/blog\/know\/why-online-shopping-made-me-celebrate\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dia.com\/blog\/know\/why-online-shopping-made-me-celebrate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dia.com\/gutenberg-blog-content\/uploads\/2020\/12\/Screen-Shot-2020-12-17-at-10.25.25-AM_2400x1524.jpg\",\"datePublished\":\"2020-12-17T21:27:01+00:00\",\"dateModified\":\"2022-06-22T14:01:46+00:00\",\"author\":{\"@id\":\"https:\/\/www.dia.com\/blog\/#\/schema\/person\/bcb0a26aa50210f762634ecb5de696e0\"},\"description\":\"Dia&Co Founder Nadia Boujarwah reflects on the inclusivity in plus size and extended sizes fashion in 2020.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dia.com\/blog\/know\/why-online-shopping-made-me-celebrate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dia.com\/blog\/know\/why-online-shopping-made-me-celebrate\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dia.com\/blog\/know\/why-online-shopping-made-me-celebrate\/#primaryimage\",\"url\":\"https:\/\/www.dia.com\/gutenberg-blog-content\/uploads\/2020\/12\/Screen-Shot-2020-12-17-at-10.25.25-AM_2400x1524.jpg\",\"contentUrl\":\"https:\/\/www.dia.com\/gutenberg-blog-content\/uploads\/2020\/12\/Screen-Shot-2020-12-17-at-10.25.25-AM_2400x1524.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dia.com\/blog\/know\/why-online-shopping-made-me-celebrate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dia.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Plus-Size Shopping Made Me Want To Celebrate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dia.com\/blog\/#website\",\"url\":\"https:\/\/www.dia.com\/blog\/\",\"name\":\"Dia & Co\",\"description\":\"Dia & Co is the premier personal styling service for plus-size women. 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