{"id":2587,"date":"2018-05-21T14:09:44","date_gmt":"2018-05-21T14:09:44","guid":{"rendered":"https:\/\/www.dia.com\/blog\/?post_type=editorial&#038;p=2587"},"modified":"2022-06-22T14:40:01","modified_gmt":"2022-06-22T18:40:01","slug":"introducing-diaco-active","status":"publish","type":"post","link":"https:\/\/www.dia.com\/blog\/fashion\/introducing-diaco-active\/","title":{"rendered":"Introducing Dia&#038;Co Active"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dia&amp;Co | Fit to Thrive\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/6k5zmBYZxsI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Three years ago, we founded Dia&amp;Co with the vision to spark radical self-love through style. Today, that mission continues as we take on the next frontier of inclusivity\u2014fitness.<\/p>\n\n\n\n<p>Caring about wellness doesn\u2019t stop at a certain size but those of us who wear sizes 14+ often face a toxic fitness culture that at best ignores us, and at worst, openly shames us. For too long, we\u2019ve been portrayed only as a \u201cbefore\u201d photo, but that stops now.<\/p>\n\n\n\n<p>Today marks the launch of #FitToThrive, a celebration of the vibrant and active lives women of all sizes are living each day. Whether we\u2019re running after our kids or running marathons, we\u2019re living our lives as we see fit\u2014and we are thriving. You don\u2019t have to look any further than the inspiring stories of women in our community:&nbsp;<a href=\"https:\/\/www.dia.com\/blog\/editorial\/fit-to-thrive-shelbi-vaughan\/\"><span class=\"s2\">Team USA athlete Shelbi Vaughan<\/span><\/a>, <a href=\"https:\/\/www.dia.com\/blog\/editorial\/fit-to-thrive-cece-olisa\/\"><span class=\"s2\">entrepreneur and blogger CeCe Olisa<\/span><\/a>, <a href=\"https:\/\/www.dia.com\/blog\/editorial\/fit-to-thrive-maddy-jones\/\"><span class=\"s2\">editor, advocate, and mom Maddy Jones<\/span><\/a>, and&nbsp;<a href=\"https:\/\/www.dia.com\/blog\/editorial\/fit-to-thrive-lizzy-howell\/\"><span class=\"s2\">student and dancer Lizzy Howell<\/span><\/a>.<\/p>\n\n\n\n<p>#FitToThrive also marks our first product expansion with the debut of Dia&amp;Co Active. This new dedicated service combines the world\u2019s largest selection of plus-size activewear with the convenience of a curated in-home shopping experience.<\/p>\n\n\n\n<p>Dia&amp;Co Active provides our community one-stop access to hundreds of unique styles built to support all the ways you move. We\u2019re especially excited to partner with Venus Williams, tennis champion and founder of EleVen by Venus, whose line will be available exclusively in plus sizes at Dia&amp;Co in September.<\/p>\n\n\n\n<p>We\u2019re so excited to embark on this next phase of inclusivity and hope you\u2019ll join in the movement by sharing how you\u2019re #FitToThrive. Together, let\u2019s celebrate all the ways we\u2019re thriving, today and every day.<\/p>\n\n\n\n<p>Nadia Boujarwah<\/p>\n\n\n\n<p>Dia&amp;Co Co-Founder &amp; CEO<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three years ago, we founded Dia&amp;Co with the vision to spark radical self-love through style. Today, that mission continues as we take on the next frontier of inclusivity\u2014fitness. Caring about wellness doesn\u2019t stop at a certain size but those of us who wear sizes 14+ often face a toxic fitness culture that at best ignores [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":4114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[187],"class_list":["post-2587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing Dia&amp;Co Active - Dia &amp; Co<\/title>\n<meta name=\"description\" content=\"Dia&amp;Co Active provides our community one-stop access to hundreds of unique plus-size styles built to support all the ways you move.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dia.com\/blog\/fashion\/introducing-diaco-active\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Dia&amp;Co Active - Dia &amp; 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