{"id":55830,"date":"2022-07-26T15:47:00","date_gmt":"2022-07-26T19:47:00","guid":{"rendered":"https:\/\/www.dia.com\/gutenberg-blog\/?p=55830"},"modified":"2022-08-08T16:17:17","modified_gmt":"2022-08-08T20:17:17","slug":"trending-denim-styles","status":"publish","type":"post","link":"https:\/\/www.dia.com\/blog\/fashion\/trending-denim-styles\/","title":{"rendered":"United States of Denim: Trending Styles"},"content":{"rendered":"\n<p>At Dia &amp; Co, we know you love denim for any and all occasions. From bootcut to skinny jeans and chambray shirts to denim jackets, there are so many ways to add denim to your closet, whether you want to layer during winter or create the&nbsp;<a href=\"https:\/\/www.dia.com\/seasonal-style-boxes\/dream-denim-box\">perfect summer look<\/a>.&nbsp;<\/p>\n\n\n\n<p>We dove into a year\u2019s worth of Google search data to round up the hottest styles and silhouettes that shoppers across the country are adding to their wardrobes.&nbsp;Get ready for some serious outfit inspiration (and a little denim education) \u2014 and find out how Dia &amp; Co can help you discover your favorite denim trends.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Findings<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>The top three trending jean styles are cargo jeans (+33%), baggy jeans (+18%), and bootcut jeans (+15%).&nbsp;<\/li><li>The three most popular styles across the U.S. are classic straight leg jeans, mom jeans, and flare jeans.&nbsp;<\/li><li>Jeans aside, denim shorts, denim-on-denim, and denim jackets are the three most popular denim styles in the U.S.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Trending Jeans Styles in 2022<\/h2>\n\n\n\n<p>Exaggerated silhouettes are in this year. People across America are loving styles like cargo jeans, which have generated the most searches (+33%). Baggy jeans (think slouchy, \u201890s styles) are the runner up (+18%). Other classic, relaxed fits like&nbsp;<a href=\"https:\/\/shop.dia.com\/collections\/jeans-bootcut\">bootcut&nbsp;<\/a>(+15%),&nbsp;<a href=\"https:\/\/shop.dia.com\/collections\/wide-leg-jeans\">wide leg<\/a>&nbsp;(+15%) and&nbsp;<a href=\"https:\/\/shop.dia.com\/collections\/flare-jeans\">flare jeans<\/a>&nbsp;(+14%) are also in the top five trending styles.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"421\" height=\"671\" data-pin-url=\"https:\/\/www.dia.com\/blog\/fashion\/trending-denim-styles\/?tp_image_id=55832\" src=\"https:\/\/www.dia.com\/gutenberg-blog-content\/uploads\/2022\/08\/trending-jeans-styles.jpeg\" alt=\"\" class=\"wp-image-55832\" srcset=\"https:\/\/d3mnyo7e05c2kb.cloudfront.net\/blog-content\/uploads\/2022\/08\/trending-jeans-styles.jpeg 421w, https:\/\/d3mnyo7e05c2kb.cloudfront.net\/blog-content\/uploads\/2022\/08\/trending-jeans-styles-188x300.jpeg 188w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/figure><\/div>\n\n\n<p>We know looser styles are breezier denim options for hot temperatures and summertime humidity, but where are these trends taking off? We found&nbsp;<strong>cargo jeans<\/strong>&nbsp;are most popular in Georgia and Louisiana, and&nbsp;<strong>flares<\/strong>&nbsp;are also taking the South by storm. They\u2019re most popular in:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Alabama<\/li><li>Arkansas<\/li><li>Mississippi<\/li><li>Tennessee<\/li><li>South Carolina<\/li><li>North Dakota<\/li><\/ul>\n\n\n\n<p>With their laid-back aesthetic, West Coasters are more likely to search for&nbsp;<strong>baggy jeans.<\/strong>&nbsp;This style is most popular in:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Arizona<\/li><li>California<\/li><li>Hawaii<\/li><li>Nevada<\/li><\/ul>\n\n\n\n<p>Given their Western flair, it\u2019s no surprise&nbsp;<strong>bootcut jeans<\/strong>&nbsp;are most popular in Wyoming and New Mexico.&nbsp;&nbsp;<strong>Wide leg jeans<\/strong>&nbsp;are most popular in Delaware.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Top Jeans Style by State<\/h2>\n\n\n\n<p>Some denim simply never goes out of style. Across the U.S., classic&nbsp;<a href=\"https:\/\/shop.dia.com\/collections\/jeans-straightleg\">straight leg jeans<\/a>&nbsp;are the most popular choice\u2014they\u2019re the most-searched style in a third of all states. Retro mom jeans (tapered leg jeans with a high waist) and Y2K-inspired flares rank second and third, respectively.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"421\" height=\"671\" data-pin-url=\"https:\/\/www.dia.com\/blog\/fashion\/trending-denim-styles\/?tp_image_id=55834\" src=\"https:\/\/www.dia.com\/gutenberg-blog-content\/uploads\/2022\/08\/top-jeans-style-by-state.jpeg\" alt=\"\" class=\"wp-image-55834\" srcset=\"https:\/\/d3mnyo7e05c2kb.cloudfront.net\/blog-content\/uploads\/2022\/08\/top-jeans-style-by-state.jpeg 421w, https:\/\/d3mnyo7e05c2kb.cloudfront.net\/blog-content\/uploads\/2022\/08\/top-jeans-style-by-state-188x300.jpeg 188w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Americans\u2019 Favorite Features<\/h2>\n\n\n\n<p>Of course, you know that what makes a good pair of jeans is more than a trendy cut or funky silhouette.&nbsp;With so many trends coming and going, we wanted to find out what Americans are actually interested in. To do this, we analyzed&nbsp;Google Search trends for different rises (high, mid, and low), washes (dark and light), and other designs like color and distressing. Here\u2019s what we found.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Favorite Fit: High-Waisted<\/h2>\n\n\n\n<p>On average, Americans are searching for high-waisted jeans more than other rises, but New Yorkers like to play with both extremes: both high-waisted and low-rise jeans are most popular in New York.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"421\" height=\"671\" data-pin-url=\"https:\/\/www.dia.com\/blog\/fashion\/trending-denim-styles\/?tp_image_id=55835\" src=\"https:\/\/www.dia.com\/gutenberg-blog-content\/uploads\/2022\/08\/most-popular-jean-rises-2022.jpeg\" alt=\"\" class=\"wp-image-55835\" srcset=\"https:\/\/d3mnyo7e05c2kb.cloudfront.net\/blog-content\/uploads\/2022\/08\/most-popular-jean-rises-2022.jpeg 421w, https:\/\/d3mnyo7e05c2kb.cloudfront.net\/blog-content\/uploads\/2022\/08\/most-popular-jean-rises-2022-188x300.jpeg 188w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Favorite Wash: Light<\/h2>\n\n\n\n<p>On average, more Americans prefer lighter washes. They tend to be more popular in the southern states, while darker washes are more popular on the coasts.<\/p>\n\n\n\n<p>Light-wash jeans are most popular in:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Utah&nbsp;<\/li><li>Mississippi&nbsp;<\/li><li>South Carolina&nbsp;<\/li><li>New York&nbsp;<\/li><li>Alabama<\/li><\/ul>\n\n\n\n<p>Dark-wash jeans are most popular in:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Oregon&nbsp;<\/li><li>New York&nbsp;<\/li><li>Illinois&nbsp;<\/li><li>California&nbsp;<\/li><li>Maryland&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Favorite Design: White<\/h2>\n\n\n\n<p>Jeans don\u2019t always have to be basic blue denim. Here are the&nbsp;other design features Americans like the most, ranked by popularity:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>White<\/li><li>Distressing<\/li><li>Patchwork&nbsp;<\/li><li>Prints<\/li><li>Embellishment&nbsp;<\/li><\/ol>\n\n\n\n<p>We found white jeans are the most popular alternative to traditional blue among Americans. White styles are most popular in:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mississippi<\/li><li>Louisiana&nbsp;<\/li><li>New York<\/li><li>Washington, D.C.&nbsp;<\/li><li>Alabama&nbsp;<\/li><\/ul>\n\n\n\n<p>Distressed denim deserves a shoutout, too. The second-most popular alternative to basic blues, distressed denim is a favorite in:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mississippi<\/li><li>New York&nbsp;<\/li><li>Maryland&nbsp;<\/li><li>Kentucky<\/li><li>Alabama<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Other Denim Fashion Americans Love<\/h2>\n\n\n\n<p>If the popularity of the Canadian tuxedo is any indication, denim isn\u2019t just for jeans. To find out which other denim fashions Americans are loving right now, we looked at the Google search volume for trending styles, from outerwear to accessories<\/p>\n\n\n\n<p>Here are the top denim styles Americans are after, ranked by popularity:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Jean shorts<\/li><li>Denim-on-denim<\/li><li>Denim jackets<\/li><li>Denim dresses&nbsp;<\/li><li>Denim overalls<\/li><\/ol>\n\n\n\n<p><a href=\"https:\/\/www.dia.com\/blog\/wear\/how-to-style-plus-size-shorts\/\">Jean shorts<\/a>&nbsp;are obviously a summertime staple, but the specific style matters. We found classic jean shorts are four times as popular as trending dad shorts\u2014a wider-leg Bermuda style. Jean shorts are most popular in:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Louisiana&nbsp;<\/li><li>Nebraska<\/li><li>Missouri<\/li><li>Delaware&nbsp;<\/li><li>Vermont&nbsp;<\/li><\/ul>\n\n\n\n<p>In general, Americans seem to agree: the more denim, the better. The denim-on-denim trend is another favorite style among the fashion crowd, and denim clothes are generally more popular than accessories. The denim-on-denim style is most popular in:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Oklahoma<\/li><li>Washington, D.C.&nbsp;<\/li><li>West Virginia<\/li><li>New York&nbsp;<\/li><li>Connecticut&nbsp;<\/li><\/ul>\n\n\n\n<p>We can\u2019t forget another all-American classic: the denim jacket. Whether you\u2019re pairing them with jeans or throwing them over a dress, denim jackets add a cool factor to any outfit. They\u2019re most popular in:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>New York&nbsp;<\/li><li>California&nbsp;<\/li><li>New Jersey&nbsp;<\/li><li>Washington, D.C.&nbsp;<\/li><li>Alabama<\/li><\/ul>\n\n\n\n<p>Ultimately, with so many trends to choose from, the key is finding the right style<a href=\"https:\/\/shop.dia.com\/pages\/the-guide-to-perfect-jeans\">&nbsp;of&nbsp;denim<\/a>&nbsp;that works for you. If you\u2019re not sure where to start, browse&nbsp;<a href=\"https:\/\/www.dia.com\/?var=1\">dia.com<\/a>&nbsp;for a vast selection of denim styles, or take our&nbsp;<a href=\"https:\/\/www.dia.com\/style-box\">Style Quiz<\/a>&nbsp;to help you find the perfect denim fit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shop Trending Denim<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div\n  id=\"block_62f16830e7a25\"\n  class=\"product-card product-card--single product-card--images-with-tag\"\n>\n\n    <div class=\"container k-px-0\">\n\n          <div\n            class=\"product-card__showcase\"\n            data-product-card=\"\"\n            data-product-url=\"https:\/\/shop.dia.com\/products\/pamela-wide-leg-jean-black\"\n          >\n\n              <a\n                href=\"#\"\n                class=\"image-link d-block\"\n                title=\"Dia Product\"\n                aria-label=\"Buy this product\"\n                data-product-card-image-url=\"\"\n              >\n                  <div class=\"image-ratio image-ratio--square\">\n                    <img decoding=\"async\"\n                      src=\"https:\/\/www.dia.com\/blog-content\/themes\/dia-2022\/assets\/images\/placeholder.png\"\n                      data-placeholder-src=\"https:\/\/www.dia.com\/blog-content\/themes\/dia-2022\/assets\/images\/placeholder.png\"\n                      alt=\"\"\n                      data-product-card-image=\"\"\n                    >\n                  <\/div>\n              <\/a>\n\n              <div\n                class=\"content-tag text-center\"\n                data-product-card-meta=\"\"\n                style=\"visibility: hidden;\"\n              >\n                  <p class=\"k-text--md k-text--xxs--mobile k-text--bold k-mb-0\"><span class=\"k-text--bold\" data-product-card-title><\/span>, <span class=\"k-text--bold\" data-product-card-price><\/span><\/p>\n                  <p class=\"k-text--md k-text--xxs--mobile k-text--bold k-mb-0\"><a href=\"#\" class=\"k-text--bold\" title=\"Shop Now\" aria-label=\"Buy this product\" data-product-card-button>Shop Now<\/a><\/p>\n              <\/div>\n\n          <\/div>\n\n    <\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div\n  id=\"block_62f16817e7a24\"\n  class=\"product-card product-card--single product-card--images-with-tag\"\n>\n\n    <div class=\"container k-px-0\">\n\n          <div\n            class=\"product-card__showcase\"\n            data-product-card=\"\"\n            data-product-url=\"https:\/\/shop.dia.com\/products\/nina-skinny-jean-white\"\n          >\n\n              <a\n                href=\"#\"\n                class=\"image-link d-block\"\n                title=\"Dia Product\"\n                aria-label=\"Buy this product\"\n                data-product-card-image-url=\"\"\n              >\n                  <div class=\"image-ratio image-ratio--square\">\n                    <img decoding=\"async\"\n                      src=\"https:\/\/www.dia.com\/blog-content\/themes\/dia-2022\/assets\/images\/placeholder.png\"\n                      data-placeholder-src=\"https:\/\/www.dia.com\/blog-content\/themes\/dia-2022\/assets\/images\/placeholder.png\"\n                      alt=\"\"\n                      data-product-card-image=\"\"\n                    >\n                  <\/div>\n              <\/a>\n\n              <div\n                class=\"content-tag text-center\"\n                data-product-card-meta=\"\"\n                style=\"visibility: hidden;\"\n              >\n                  <p class=\"k-text--md k-text--xxs--mobile k-text--bold k-mb-0\"><span class=\"k-text--bold\" data-product-card-title><\/span>, <span class=\"k-text--bold\" data-product-card-price><\/span><\/p>\n                  <p class=\"k-text--md k-text--xxs--mobile k-text--bold k-mb-0\"><a href=\"#\" class=\"k-text--bold\" title=\"Shop Now\" aria-label=\"Buy this product\" data-product-card-button>Shop Now<\/a><\/p>\n              <\/div>\n\n          <\/div>\n\n    <\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Methodology<\/h3>\n\n\n\n<p>To capture the top trending jean styles, we conducted a Google search trends analysis for the following types of jeans:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Baggy jeans<\/li><li>Balloon jeans<\/li><li>Bootcut jeans<\/li><li>Boyfriend jeans<\/li><li>Cargo jeans<\/li><li>Dad jeans<\/li><li>Flare jeans<\/li><li>Mom jeans<\/li><li>Skinny jeans<\/li><li>Straight leg jeans&nbsp;<\/li><li>Wide leg jeans&nbsp;<\/li><\/ol>\n\n\n\n<p>Then, we analyzed that data to measure the top jeans style by state, Americans\u2019 favorite jeans fit and designs, and the popularity of other denim clothing and accessories.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We dove into a year\u2019s worth of Google search data to round up the hottest styles and silhouettes that shoppers across the country are adding to their wardrobes. Keep reading to learn more.<\/p>\n","protected":false},"author":77,"featured_media":55831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[187],"class_list":["post-55830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>United States of Denim: Trending Styles - Dia &amp; Co<\/title>\n<meta name=\"description\" content=\"We dove into a year\u2019s worth of Google search data to round up the hottest styles and silhouettes that shoppers across the country are adding to their wardrobes. 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