{"id":83061,"date":"2023-04-24T15:36:00","date_gmt":"2023-04-24T19:36:00","guid":{"rendered":"https:\/\/www.dia.com\/blog\/?p=83061"},"modified":"2023-04-25T13:02:03","modified_gmt":"2023-04-25T17:02:03","slug":"action-required-the-future-of-inclusivity","status":"publish","type":"post","link":"https:\/\/www.dia.com\/blog\/know\/action-required-the-future-of-inclusivity\/","title":{"rendered":"Action Required: The Future of Inclusive Fashion"},"content":{"rendered":"\n<p>Last week, Dia &amp; Co kicked off New York Fashion Week by launching a gorgeous collection from the legendary designer Diane Von Furstenberg. Our launch was attended by some of the earliest pioneers and fiercest champions of inclusive fashion \u2013 curve models who&#8217;ve been the face of the movement down the runways, editors, and journalists from some of the most influential media outlets in the world who are keeping the industry accountable, celebrity stylists who dress and represent inclusivity in Hollywood, and pioneers of the body positivity movement who literally gave a voice to millions of women on social media, and, of course, Diane Von Furstenberg herself.<\/p>\n\n\n\n<p>The event made a clear statement at the beginning of New York Fashion Week: the plus customer is here to stay, and we need to keep showing up for her. At Dia &amp; Co, we take our responsibility of advocating for our customers and continually expanding their access to fashion very seriously. Partnering with a fashion icon like DVF is the beginning of a relationship that will grow into a greater style and size offering for everybody.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-url=\"https:\/\/www.dia.com\/blog\/know\/action-required-the-future-of-inclusivity\/?tp_image_id=83064\" data-pin-nopin=\"1\" src=\"https:\/\/www.dia.com\/blog-content\/uploads\/2023\/02\/DVF-2400x1524-2-1-1102x700.jpg\" alt=\"Lydia Gilbert, Diane Von Furstenberg, and Nadia Boujarwah at DVF NYFW luncheon. \" class=\"wp-image-83064\" title=\"\"\/><figcaption>From left to right: Lydia Gilbert, Diane Von Furstenberg, Nadia Boujarwah<\/figcaption><\/figure>\n\n\n\n<p>This launch would have been exciting in any year, but it felt imperative this year. This season, we\u2019re seeing serious signs of regression in inclusive fashion and plus-size representation. Even some of the most prominent faces have not yet been seen on the runways. According to <a href=\"https:\/\/www.thefashionspot.com\/runway-news\/869507-diversity-report-fashion-month-fall-2022\/\">Fashion Spot<\/a>, curve representation on designer runways peaked in Spring &#8217;20 shows and has declined since.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;The plus customer is here to stay, and we need to keep showing up for her. &#8220;<\/p><\/blockquote>\n\n\n\n<p>This Fashion Week, I fear, may be the steepest decline yet.&nbsp;<\/p>\n\n\n\n<p>Shockingly, it&#8217;s looking more like 1993 than 2023. We are seeing a return to the \u2018heroin chic\u2019 body type on TikTok, in Hollywood, in the news, and as we are seeing this week, on the runways. This is fanning the flames of weight bias in the worst way.&nbsp;<\/p>\n\n\n\n<p>Despite its origins in Hollywood and on runways, this dynamic directly impacts the 100 million women who wear plus-size clothing in this country.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Runway representation is a leading indicator of what will happen in retail.&nbsp;<\/h2>\n\n\n\n<p>Our analysis suggests a two-year lag between the conversations on runways and the options available to mainstream consumers at retailers. Below, we use Nordstrom\u2019s plus-size denim assortment as a proxy for this availability.<\/p>\n\n\n\n<p>As representation rose from 2016 to its peak in 2020, the proportion of denim styles available in plus size doubled at Nordstrom.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-pin-url=\"https:\/\/www.dia.com\/blog\/know\/action-required-the-future-of-inclusivity\/?tp_image_id=83072\" src=\"https:\/\/www.dia.com\/blog-content\/uploads\/2023\/02\/Stat-2400x1524-1-1102x700.jpg\" alt=\"\" class=\"wp-image-83072\"\/><\/figure>\n\n\n\n<p>Unfortunately, the reverse will also be true. Let there be no doubt that we should expect these style counts to come down as quickly as they rose if runways revert to their previous, homogenous ways.<\/p>\n\n\n\n<p>We\u2019ve already heard of retailers cutting plus-size orders, citing changing consumer body ideals. We need to set the tone and ensure that the plus community has a presence in fashion and trend conversations. We mustn\u2019t lose ground in the hard-fought progress this community has made over the last 10 years.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So what now?&nbsp;<\/h2>\n\n\n\n<p>It\u2019s critical that the industry \u2013 from brands to retailers, journalists, publications, modeling agencies, and everyone else \u2013 step up now to halt the backslide from inclusivity in fashion.&nbsp;<\/p>\n\n\n\n<p>We know it takes work. There are real challenges in successfully building an inclusive business in our industry. On behalf of Dia&amp;Co and 11 Honor\u00e9, we will do everything we possibly can to help brands overcome these challenges, like so many of our partners already have. Whether you choose to sell on our platform or not, we commit to sharing all the lessons we have learned in the 10 years of launching brands and serving our community. Of course, if a growing sales channel is needed, we would also love to welcome you to our marketplace.<\/p>\n\n\n\n<p>We have proven there is a successful path to inclusivity. Call us. We can help.<\/p>\n\n\n\n<p>In September, we will gather again as an industry; what will the headline be then? Now is the moment to ensure it&#8217;s the one we need it to be: forward progress on inclusivity. Our values and customers demand it of us all.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shop DVF<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div\n  id=\"block_62b6392e888a6\"\n  class=\"product-card product-card--single product-card--images-with-tag\"\n>\n\n    <div class=\"container k-px-0\">\n\n          <div\n            class=\"product-card__showcase\"\n            data-product-card=\"\"\n            data-product-url=\"https:\/\/shop.dia.com\/products\/ganesa-dress-velvet-leopard\"\n          >\n\n              <a\n                href=\"#\"\n                class=\"image-link d-block\"\n                title=\"Dia Product\"\n                aria-label=\"Buy this product\"\n                data-product-card-image-url=\"\"\n              >\n                  <div class=\"image-ratio image-ratio--square\">\n                    <img decoding=\"async\"\n                      src=\"https:\/\/www.dia.com\/blog-content\/themes\/dia-2022\/assets\/images\/placeholder.png\"\n                      data-placeholder-src=\"https:\/\/www.dia.com\/blog-content\/themes\/dia-2022\/assets\/images\/placeholder.png\"\n                      alt=\"\"\n                      data-product-card-image=\"\"\n                    >\n                  <\/div>\n              <\/a>\n\n              <div\n                class=\"content-tag text-center\"\n                data-product-card-meta=\"\"\n                style=\"visibility: hidden;\"\n              >\n                  <p class=\"k-text--md k-text--xxs--mobile k-text--bold k-mb-0\"><span class=\"k-text--bold\" data-product-card-title><\/span>, <span class=\"k-text--bold\" data-product-card-price><\/span><\/p>\n                  <p class=\"k-text--md k-text--xxs--mobile k-text--bold k-mb-0\"><a href=\"#\" class=\"k-text--bold\" title=\"Shop Now\" aria-label=\"Buy this product\" data-product-card-button>Shop Now<\/a><\/p>\n              <\/div>\n\n          <\/div>\n\n    <\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div\n  id=\"block_62b63930888a7\"\n  class=\"product-card product-card--single product-card--images-with-tag\"\n>\n\n    <div class=\"container k-px-0\">\n\n          <div\n            class=\"product-card__showcase\"\n            data-product-card=\"\"\n            data-product-url=\"https:\/\/shop.dia.com\/products\/adara-mesh-maxi-dress-passion-floral\"\n          >\n\n              <a\n                href=\"#\"\n                class=\"image-link d-block\"\n                title=\"Dia Product\"\n                aria-label=\"Buy this product\"\n                data-product-card-image-url=\"\"\n              >\n                  <div class=\"image-ratio image-ratio--square\">\n                    <img decoding=\"async\"\n                      src=\"https:\/\/www.dia.com\/blog-content\/themes\/dia-2022\/assets\/images\/placeholder.png\"\n                      data-placeholder-src=\"https:\/\/www.dia.com\/blog-content\/themes\/dia-2022\/assets\/images\/placeholder.png\"\n                      alt=\"\"\n                      data-product-card-image=\"\"\n                    >\n                  <\/div>\n              <\/a>\n\n              <div\n                class=\"content-tag text-center\"\n                data-product-card-meta=\"\"\n                style=\"visibility: hidden;\"\n              >\n                  <p class=\"k-text--md k-text--xxs--mobile k-text--bold k-mb-0\"><span class=\"k-text--bold\" data-product-card-title><\/span>, <span class=\"k-text--bold\" data-product-card-price><\/span><\/p>\n                  <p class=\"k-text--md k-text--xxs--mobile k-text--bold k-mb-0\"><a href=\"#\" class=\"k-text--bold\" title=\"Shop Now\" aria-label=\"Buy this product\" data-product-card-button>Shop Now<\/a><\/p>\n              <\/div>\n\n          <\/div>\n\n    <\/div>\n\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Plus-size representation on NYFW runways was the lowest its been in years, and the outlook may be bleak.<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"class_list":["post-83061","post","type-post","status-publish","format-standard","hentry","category-know"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Action Required: The Future of Inclusivity | Dia &amp; 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