Fashion we can't wear
is becoming a bit
We kicked off the #MoveFashionForward campaign by calling on the world's top designers to dress the 100 million
American women who wear plus-size clothing. We're excited to share that there's been progress behind the
scenes — and we can't wait to make some announcements soon.
In the meantime, we want to share why we care so deeply about this campaign. At Dia&Co, we're committed to
helping you realize your personal style, because style is how we celebrate ourselves. Style is self-expression.
It's being yourself and showing off your superpowers.
That's why moving fashion forward matters to us — because this isn't just about clothes. It's about creating a
world where every woman has every opportunity to celebrate herself.
We are Dia&Co, and we believe that when you celebrate yourself, you're unstoppable. So we've refreshed the
look and feel of our brand to reflect this founding principle. In conjunction, we're proud to launch a
national TV commercial that has this theme of celebration at its core. So
click here to watch the commerical
and let's celebrate!