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What We Believe

We believe that style can spark self-love. Fashion can be fun. And clothing can be a powerful form of self-expression. But too often, the typical shopping experience doesn't reflect that. It's time for a change.


Only 22% of women reported feeling happy the last time they left a fitting room.


On average, nearly 75% of the clothes a woman tries on do not fit her body.


America's largest clothing retailers offer only 29% of new styles above a size 14.

Shopping bags

62% of women have trouble finding plus sized clothing styles they want.

It's not the clothes that should determine the shape of your body, but your body that should determine the shape of your clothes.

Nadia Boujarwah, Co-Founder and CEO

At Dia&Co, we're building a shopping experience that puts women's bodies first.