Style isn't a set of rules.

It's a way to celebrate who you are.

Meet Nadia

Founder & CEO

I've always loved fashion, but struggled to find clothes that fit my body and worked with my personal style. I've been everything from a size 12 to a size 22 and I couldn't help but notice, no matter my size, that there was nothing for me.

So instead, I co-founded Dia&Co in 2015 as a way for women just like me to embrace their individuality. It grew out of a personal need and now, Dia&Co is a place where everyone can explore all the incredible things that style can really do.

Nadia Boujarwah signature

Nadia Boujarwah

Nadia Boujarwah