Style isn't a set of rules. It's a way to celebrate who you are.

meet nadia

CEO & Co-Founder

I've always loved fashion, but struggled to find clothes that fit my body and worked with my personal style. I've been everything from a size 12 to a size 22 and I couldn't help but notice, no matter my size, that there was nothing for me.

So instead, I co-founded Dia&Co in 2015 as a way for women just like me to embrace their individuality. It grew out of a personal need and now, Dia&Co is a place where everyone can explore all the incredible things that style can really do.

Nadia Boujarwah

Nadia Boujarwah, CEO and Co-founder

Our Style Philosophy

Style is more than just the clothes you wear

Style is self-expression. It's being yourself and showing off your superpowers. Style is swagger. You know it when you see it.

We Believe

You should never settle

Because style is how we celebrate ourselves. And when you never settle, you become unstoppable.