A New Way To Shop Dia

Dia Co-Founder Nadia Boujarwah writes a letter to the community to describe a brand new way to shop.

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Dia&Co Co-Founder Nadia announced a brand new way to shop Dia! Read on to hear from her on why we’re offering you multiple ways to shop your favorite plus-size clothing brands.


Dear Dia Community,

We have big news! Today marks the beginning of an exciting new chapter at Dia, and I am thrilled to share the news with you all here first. We are unveiling a new experience at Dia, with three unique ways to shop.

We founded Dia in 2015, driven by the belief that style could spark radical self-love and that should be available to everyone. It has been my personal mission and the mission of the extraordinary people on Team Dia every day since to be a part of building that world for you.

Our work has been guided by two things: our mission and our community. From our earliest days, customer feedback has been our compass and over the last four years, it has become clear that you wanted more ways to shop for all the clothes you love.


So here it is: Beginning today, the entire Dia community will be able to shop their own way.

If you know what you’re looking for and are excited to find that perfect piece, you can do that! With our Shop feature, you’re able to shop directly from our collections, picking the items you want, any time you want.

If you want to get the expert advice of a stylist, or step outside your comfort zone and try something you might not pick for yourself, that also works! Our Style Box still allows you to receive a fully curated box based on your style, fit and budget preferences.

And if you are interested in both, we’ve built an experience for you as well. Co-Curation allows you to create your Dia Box alongside a stylist, adding items you like and letting your stylist fill in the rest.

Over the last four years, you have welcomed us into your homes, shared your stories and pushed us forward. We couldn’t be more grateful for it and excited to hear what you think.