Madewell products will also be available through Dia & Co’s trademark Try Before You Buy and Stylist offering, providing both expert curation and risk free shopping to its community. Expanding the availability of the assortment will allow for the product to be experienced by a wider audience and enable enriched and valuable feedback directly from consumers.
“We are thrilled to be working closely with Madewell to expand the availability of this great assortment. We have already received rave reviews from our community members in early testing and will be working closely with the Madewell team on harnessing this feedback for even better offerings in the future.” said Nadia Boujarwah, Co-Founder and Chief Executive Officer at Dia & Co.
Madewell, the community-driven denim destination for women and men that champions creativity, inclusivity, and self-expression, has also tapped Dia & Co, the leading clothing and lifestyle retailer for style in sizes 10-32, for their expertise and consultation on their size-inclusivity offerings.
"The team at Dia & Co have been incredible partners and advisors as we have further developed our plus offerings, providing invaluable fit and style feedback."
Through the partnership, Dia & Co will continue their close work with Madewell on a thoughtful approach to grow the brand’s offerings and meet plus-size customers’ needs. This work includes training provided by Dia & Co to Madewell internal teams, from store associate teams across the country to product development and marketing teams, to ensure the best shopping experience for their customers as well as product feedback to inform ongoing development of fits and style offerings.
“As a community-driven brand we are constantly challenging ourselves to further understand the needs of our customers. The team at Dia & Co have been incredible partners and advisors as we have further developed our plus offerings, providing invaluable fit and style feedback. Their input has been a big part of our thoughtful approach to the expansion of our Plus collection.” – Anne Crisafulli, Madewell senior vice president of merchandising.