Here at Dia&Co, we know denim. In fact, our inventory is home to the best-fitting plus-size denim in the world. When brainstorming how to celebrate the launch of our new spring denim styles, the amazing iconic denim moments in fashion history immediately came to mind. We quickly realized, though, that not a single one of them featured women who wear sizes 14 and up. So, we decided to recreate our favorite moments with plus-size models and influencers instead. After all, why shouldn’t we all have the chance to strike a pose or make fashion history? We are all icons.

This spring, join us in celebrating both our iconic selves and iconic denim styles. Because whether you’re a celebrity or a mom of three, the threads of this timeless fabric connect us all.

Are jeans a staple of your wardrobe? Keep an eye on the “Wear” category for exclusive denim content and styling tips, all spring long.