From the first theCURVYcon in 2014, Dia&Co has been one of only a couple of brands that have continued to set up shop at the biggest plus-size fashion event of the year. Last weekend, some of the largest brands who have recently expanded into plus joined us in moving fashion forward. Each year, we’ve elevated our presence and welcomed even more women into the Dia Community. theCURVYcon 2019 was no exception—we built an Instagrammable experience that shows the fashion world what we’re all about. Keep reading to find out more about our booth, see some of the famous faces who joined in on the fun, and discover why you should seriously consider attending next year.
1. Panels & Runway Show
Two years ago, we put on the first-ever exclusively plus-size fashion show during New York Fashion Week at theCURVYcon. This year, bridal store Kleinfeld, Target, and Macy’s held their own shows on theCURVYcon runway. Even better, there were six panels featuring leaders of the body-positive moment—including Jes Baker, Megan Crabbe, and Hunter McGrady, to name a few. (Not to mention: Paper Magazine Editorial Director, Mickey Boardman, spoke to the all the amazing fashion he saw at theCURVYcon—and we couldn’t agree more.)
theCURVYcon co-founder Chastity Garner Valentine, Dia&Co CEO and co-founder, Nadia Boujarwah, CEO of Avalon, Janice Wang, Good American co-founder, Emma Grede, Torrid CEO, Liz Munoz, and Project Runway designer Kenya Mollie on the “Dear Retailer” panel.
2. Fireside Chats
Another major highpoint for this year’s theCURVYcon was the fantastic fireside chats the co-founders led. We got to hear an inspiring and candid case for launching your own business from our very own Nadia Boujarwah—and from activist and actress Jameela Jamil about discovering your unique voice. Though Jameela is currently straight size, she shared her own experiences with body- and weight-shaming, and acknowledged the privilege she’s encountered since losing weight. Her fireside chat emphasized the importance of straight-size allies in the body-positive movement and was a great crash course for anyone looking to educate themselves on why it’s not only up to plus-size women to effect change.
3. The Dia&Co Booth
As the culmination of our fall campaign, we made our booth at theCURVYcon a celebration of the women we featured and gave attendees the chance to snap pics to share their own devotion to the movement. From messages like “Face the Fat” and “We Are Not a Trend” to “Make Room,” attendees could show their followers that they’re moving fashion forward, too.
4. Jeans Giveaway
Here at Dia&Co, we know denim—so, we gave away hundreds of pairs of our best-selling jeans to women who visited our booth. Attendees also got the chance to participate in a scavenger hunt that gave them an extra pair to share with their followers. Now, hundreds of women have experienced first-hand why we’re sure we have the best-selling plus-size denim there is.