Three years ago, we founded Dia&Co with the vision to spark radical self-love through style. Today, that mission continues as we take on the next frontier of inclusivity—fitness.
Caring about wellness doesn’t stop at a certain size but those of us who wear sizes 14+ often face a toxic fitness culture that at best ignores us, and at worst, openly shames us. For too long, we’ve been portrayed only as a “before” photo, but that stops now.
Today marks the launch of #FitToThrive, a celebration of the vibrant and active lives women of all sizes are living each day. Whether we’re running after our kids or running marathons, we’re living our lives as we see fit—and we are thriving. You don’t have to look any further than the inspiring stories of women in our community: Team USA athlete Shelbi Vaughan, entrepreneur and blogger CeCe Olisa, editor, advocate, and mom Maddy Jones, and student and dancer Lizzy Howell.
#FitToThrive also marks our first product expansion with the debut of Dia&Co Active. This new dedicated service combines the world’s largest selection of plus-size activewear with the convenience of a curated in-home shopping experience.
Dia&Co Active provides our community one-stop access to hundreds of unique styles built to support all the ways you move. We’re especially excited to partner with Venus Williams, tennis champion and founder of EleVen by Venus, whose line will be available exclusively in plus sizes at Dia&Co in September.
We’re so excited to embark on this next phase of inclusivity and hope you’ll join in the movement by sharing how you’re #FitToThrive. Together, let’s celebrate all the ways we’re thriving, today and every day.
Dia&Co Co-Founder & CEO